The Partnership
That’s where Upgredas stepped in. As a creative studio blending design direction with operational clarity, we partnered with Hell Haunt to reimagine their brand from the ground up. Our approach was both strategic and hands-on:
Brand Identity Refresh: We redesigned the logo into a bold, scalable mark that retained its haunting energy while being versatile for digital and print.
Merchandising Strategy: We developed a cohesive line of apparel and collectibles, ensuring the logo and typography translated seamlessly onto physical products.
Digital Optimization: We rebuilt their web assets with streamlined workflows, ensuring faster updates, better SEO, and a more immersive user experience.
Campaign Execution: We crafted horror-themed copywriting and visuals that amplified Hell Haunt’s voice across social media, creating anticipation and driving engagement.
We didn't do just the logo...
We redesigned their brand
At Upgredas, we believe that true creative impact comes from walking side by side with our clients through every stage of their journey. From the first spark of an idea to the final execution and beyond, we accompany brands with clarity, strategy, and hands-on support.
We don’t just deliver assets—we build relationships. Every project is an opportunity to co-create, to refine workflows, and to ensure that our clients feel guided, empowered, and confident at each milestone. Whether it’s a brand refresh, a digital transformation, or a campaign launch, our role is to be present, proactive, and invested in the outcome.
Noah Strade and Evan Drayke, Founders of Hell Haunt
Working with Upgredas was transformative for our brand. From the very first meeting, Ignacio, Bruno and his team showed us that they weren’t just designers—they were partners. They guided us through every stage of the process, from reimagining our logo to building a merchandising strategy that truly resonated with our audience.
What impressed us most was their commitment to accompaniment. We never felt left alone in the process; every decision was collaborative, every milestone was supported. Upgredas helped us refine our identity, streamline our workflows, and launch campaigns that connected with our community in ways we hadn’t achieved before.
The results speak for themselves: our sales grew significantly, our brand recognition skyrocketed, and our fans embraced the new Hell Haunt identity with enthusiasm. Upgredas didn’t just improve our brand—they gave us the tools and confidence to scale it. We’re proud to say they were with us every step of the way.
